In addition to hosting this live online meeting, we will also record it and post the link in the next month’s issue of The eQuill newsletter.


October 30, 1:00-4:00 p.m. EasternOnline (please add yourself to our mailing list to receive the email with the online meeting link details:


1:00-1:30 Bonus open forum: all-things-writing Q&A with AWC Executive Director George Weinstein


1:30-1:35 AWC announcements and upcoming events


1:35-4:00 Peter Hildick-Smith: “Judging a Book by Its Title”

Peter Hildick-Smith is the President and Founder of the Codex-Group LLC, a book audience research firm. On Saturday, October 30th from 1:30 to 4:00 p.m. US Eastern, Peter will discuss “Judging a Book by Its Title,” where he will present extensive research his company has done with book buyers to determine what most appeals to consumers when they’re deciding what books to purchase.

He will also administer an interactive Book IQ test so you can test your own book message evaluation instincts and get a better understanding of what high impact titles and covers look like before the individual message reviews so everyone leaves with a framework to work with going forward.

Peter wants the focus of his workshop to be a discussion of our members’ projects. Twenty-five AWC members have  submitted their proposed book title, sub-title (especially for nonfiction), jacket copy verbiage (200 words max), a one-sentence logline, and book cover (if available) as well as the nonfiction book category or fiction genre/subgenre for their project. Peter will provide as much live praise, critiques, and suggestions during the workshop as time will allow.

All attendees will be able to apply his remarks to their own work in progress or book that’s currently on the market.